Should My Aspiring Influencer Pal Stop Using People for Content?

The Prosecution: Beth

At times she films me while having a meal. I’ll see myself on her Instagram – it feels like a sudden shock.

My best friend of 10 years, Marielle, calls herself the “content queen”. It’s fun for a short while, but it weighs on our relationship.

She is an extrovert, she feels the need to record everything all the time. When we eat out, she says, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. I don’t like it when strangers see her posing or filming – I get vicarious awkwardness. Another annoyance is because the food gets cold.

She's not quite an online personality yet, but she is trying to be. She makes vlogs about living in our city, her daily routine, and her work as a stylist. Her content is good, credit where it's due, but I prefer not to be dragged into it. Sometimes she films me while I’m eating, or simply tagging along. Later, I appear on her Instagram afterwards, and it comes like a jumpscare: I might be no makeup on, an awkward face or be captured mid-bite. It feels invasive.

She also expects me to film her at inconvenient times. Sometimes I'm in conversation to someone else, or we're simply hanging out in the street. The dynamic feels like our friendship has transformed into me being her free crew. She has the means to hire someone if she wanted high-quality content. When I brought up my unease about this arrangement, she dismissed it. She’s taken me to several industry functions, which were appreciated, but that doesn’t make up for all the time and effort I invest assisting her create material.

I appreciate that she has supported me with my design career, but I don’t want our connection to become just a ledger of exchanges. I don't believe she's insincere or dishonest, but sometimes it seems that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “Alright, smile for the camera!” and record me laughing with someone. It’s so silly. It's crucial her to understand that our 10-year friendship still has limits. I love being with her, but I also desire to experience it without being filmed, altered, or posted for an viewers. I’m not a prop for her online persona.

The Other Side: The Content Creator's View

I hope my friend to see that the content we produce together can get us a foot in the door.

I am passionate about shooting content. It's more than a hobby; it's integral to who I am. Creating videos and sharing my life online enables me to show my personality and connect with people in novel forms.

I don’t see myself as a full influencer yet, but it’s smart to make money from your interests. I look up to people on social platforms who execute that style of informal, self-made content creation.

Creating content is my version of engaging with life: observing the nuances, sharing them with an audience that values the art behind it. It's never my aim to make Beth uncomfortable. Bringing her to industry events was my method of sharing opportunities, providing her a opportunity to witness exclusive moments that could help her career in design too. That isn't leverage, it's simply being realistic.

I would take her to these events even if she refused to assist me, but I want her to see what the work we create together can get us: an opening. I know not all people likes being filmed, but sometimes unplanned moments is what makes content genuine. Appearing on video occasionally is an inherent aspect of being my companion. I would delete anything she asked, but she has never asked yet.

I don’t expect anybody to be my personal videographer, but companions support one another in small ways. I thought recording a short video here or there would be enjoyable for her. Creativity thrives in collaboration, and having my friend around makes projects lively and enjoyable. I don't compel her to participate in anything, and I would never intentionally humiliate her. But filming together sometimes is part of how I document our shared experiences.

I cherish our friendship deeply and want to avoid content creation to drive a wedge between us. I’m willing to find middle ground: like requesting permission before recording, and steering clear of angles that might make her self-conscious.

This isn’t about power, it's regarding sharing my world while still respecting hers. Obviously content creation is not a substitute for real connection: it’s just part of how I experience life and I desire her to be included in a way that’s agreeable for both of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop recording herself and Beth when they are out together?

There’s nothing more excruciating than having a companion point a camera at you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my workplace. Perhaps she can find like-minded creators to create content with. With the dark, looming future of AI, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something as a career, you can’t ask your friends for assistance every time, even if they have helped previously. While she enjoys creating, that doesn’t mean all those around her is willing material. She needs to respect her friend's personal space.
Another reader, 26

She may enjoy making content and showing off her life online, but it isn't for everybody. It’s nice she has assisted Beth’s career, but she must to listen to what Beth wants.
Emma, 27

It sounds like you care about each other, so cling to that and make sure it’s the focus in your friendship. Create some real experiences, where genuine feelings are preserved, not online archives. Even public figures who seem to reveal their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be not fully engaged nor genuine when she’s with Beth – she’s working. Both seem unsure as to where the line is. The answer is not found in trying to alter one another, but in each establishing defined boundaries around what feels acceptable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

In an online poll: is Marielle over-exposing their friendship?

Brittany Gonzalez
Brittany Gonzalez

A tech journalist with over a decade of experience covering emerging technologies and digital transformation.